About this tutorial:
Video duration: 1:51
John Gagnon, Bing Ads SMB Evangelist, shares a few of the tricks and tips that he showed attendees at SES New York 2013.
Going beyond the ad interface, John encourages marketers to embrace a little known tool called Excel.
With Excel you can make so much more of your precious data, by creating pivot tables and comparing keywords. Looking at the keyword query report alone, marketers can identify their most valuable keywords quickly and reallocate spend to increase their return almost immediately.
You can download his full presentation with all of his expert knowledge with the archive of…