GFRAS & JICA – Smallholder Horticulture Empowerment and Promotion – Introductory Training

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Video duration: 01:50:50
The SHEP approach is an agricultural extension approach. It includes pursuing farming as a business — especially promoting the sharing of market information among farmers and stakeholders of the market, thereby mitigating the information gap — and designing a series of activities with consideration for farmers’ motivation.

This approach, first developed in Kenya, has by now been implemented in over twenty countries. Farmers who have received support through this approach are proud of and enjoy their farming. These farmers have experienced real improvements in their…

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