Microsoft Visio/Project

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Video duration: 00:02:14
How do you establish effective and efficient marketing paths and budgeting when the same team markets two separate products? That’s the challenge Microsoft faced with their Microsoft Project and Visio products. It was especially problematic since it often caused budget problems given the different target audiences and lack of cross-product relevance. Moreover, in Western Europe all marketing collateral for both products had to be individually created in 13 markets.Microsoft needed a scalable method to tell the story of each product and convey their ease of use on both mobile and…

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