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SEO – Search Engine Optimization
One should understand that acquiring sufficient and relevant organic (i.e. SEO) traffic requires more than getting high rankings on major search engines.
For e.g., your site may be ranked 1st on a particular keyword on Google but still the site ranked 2nd or 3rd drives more traffic. Similarly, your site may be ranked 1st on a particular keyword and still not generating sufficient traffic.
One should have a methodical approach, starting from strategy creation to keyword research, which should empirically test out before moving to on-page optimization…