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Video duration: 01:13:51
After the crisis, the four scenarios for the future of consumption. What will the world be like “after”, after Covid-19, after containment, particularly in terms of consumption, brand relations and the evolution of our societies?
The teams at Echangeur BNP Paribas Personal Finance, with the contribution of Observatoire Cetelem, wanted to see how the scenarios established just before the crisis for its annual client event Commerce Reloaded – but not made public – were called into question or validated by this unprecedented health, economic and social event.
The result is astonishing: the…